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Specific services

  • Interior Design 
  • MEP design 
  • Lighting Design 
  • Project Management 

Design Phases

  • Concept/Preliminary Design
  • Definitive Design
  • Executive Design
  • Artistic Direction


TECHNICAL FEATURES AND SERVICES

The store is striking in its strong, assertive character and in the distinct characterization of its different areas. The front entrance view opens onto a central path with a focus on a multimedia tree, the centerpiece of the store. On either side of the path, two mirrored and complementary spaces stand out for their vitaminic color scheme. They characterize these spaces, two prismatic totems colored green and fuchsia; objects that become, at the same time, totems for internal communication and fitting rooms for young customers. Embedded in the same and visible already from the entrance, there are impressive video-walls composed of as many as sixteen screens, which can act independently or compose one large image. In particular, the Concept is characterized by the dynamism given by bright colors and irregular shapes, very appealing and designed for the specific target.

The lighting is the soul of the project; studied with particular attention and realized through the installation of RGB lighting bodies, combined with a DALI system capable of managing scenarios in accordance with the operation of the various monitors or scenarios programmed and manageable directly by the client. In particular, two main scenarios have been identified depending on the type of user the store is going to serve: parental figures in the morning band, for which the planned scenario will be more subdued and homogeneous, and kids in the afternoon and weekend bands, a time when lights, colors and videos, become extremely impactful, dynamic and engaging.


TEAM AND CONSULTANTS

PM: Marco Bertasi

COLLABORATORS: VISUAL Srl, C.C. ADIGEO

PH: Luca Morandini

Coinciding with the opening of the Adigeo shopping center in Verona to the public in 2017, the first Just Play store, a chain of sportswear stores dedicated to children and teens ages four to 14, was opened in partnership with Nike.

LocationVerona, ItalyClient3A SportProject typeNew Store RetailBuilding area256 sqmStatusCompleted, 2017Share