Specific services
- Interior design
- Furniture design
- Lighting design
- Graphic and multimedia design
Design Phases
- Concept design
- Preliminary design
- Final project
- Executive project
- Artistic direction
TECHNICAL FEATURES AND SERVICES
The project aims to capture the peculiarities of the brand as well as to show how the western design philosophy can be integrated with the values of the most authentic and historical Chinese culture, generating a Sino-Italian space with a remarkable aesthetic and commercial impact. The value of the brand and its qualitative distinctiveness are expressed through a museum area in which some leading products are proposed and presented together with the presence of symbolic elements of a typically Oriental natural physicality (Water, Wind and Earth). Also used are some design logics linked to Feng-Shui, an approach new to Italy but strongly felt in southern China with reference to shapes, colours, orientations and distribution schemes.
