Specific services
- Interior Design
- MEP design
- Lighting Design
- Project Management
Design Phases
- Concept/Preliminary Design
- Developed Design
- Technical Design
- Artistic Direction
TECHNICAL FEATURES AND SERVICES
The design matrix underlying the Concept Design is the company’s famous logo, recently revisited, formed by a star and a chevron inverted by 90 degrees. The logo becomes the focal point of the entire environment and all the vanishing lines originate from it, making the space perfectly symmetrical and accentuating its depth.
It then recreates the typical basketball court that we are used to seeing in the American suburbs and where the best basketball players grew up: among them Chuck Taylor, the player who made the Converse brand famous by first wearing the new shoes.
The space therefore has a minimal street style, characterised by a concrete-effect floor and large black corrugated sheets on three sides, used to display over two hundred different models of shoes. The upper part of the showroom, on the other hand, was resolved with graphics recreating the exteriors of American buildings of the 1930s, made of red bricks and grid windows and brought to life by murals and graffiti.
In the centre are mannequins for displaying the clothing, flanked by display cages and rough wooden tables for placing the garments on trial. The showroom is completed by the Converse Café, the reception area for meetings with customers.
The lighting is a fundamental element of the project; designed with particular attention and realised through the installation of RGB LED strips, it is combined with a DALI system capable of managing different scenarios. Industrial-style pendant lamps provide ambient lighting, while numerous spotlights provide spot lighting for the products on display.
TEAM AND CONSULTANTS
PM: Marco Bertasi
COLLABORATORS: La Casa Servizi Srl
PH: Luca Morandini