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Design Phases

  • Concept design
  • Preliminary design
  • Final project
  • Artistic direction


TECHNICAL FEATURES AND SERVICES

From a design point of view, the space is ethereal and sophisticated and harmonizes quotations to the Baroque style, strongly rooted in the Neapolitan city, with some of the materials most appreciated by the female target. Large marble-effect ceramic slabs cover the floors and portions of the walls, interspersed with mosaics in the same finish and brushed brass metal inserts. An entire panel, culminating the front perspective at the entrance, is instead treated with stabilized green and provides depth as well as wellness.

In this interweaving of natural textures and geometric compositions, which define the claddings, then fit the product displays in the sales space, at the entrance to the store: punctuated by portals that punctuate the rectangular, long and narrow space, they are custom-made in glossy white lacquered wood and defined by details also in brass. Spotlights on the ceiling, treated with a glossy white paint, create direct lighting while a few decorative suspensions are placed in the center and at the cash register.

The display case is framed by a large brass frame and becomes a composition of small geometric volumes above a marble-finished platform, for an enhancement of the cosmetic world by Liliana Paduano.

A store window on one of the main streets of luxury shopping in Naples and 150 square meters to tell the philosophy of Liliana Paduano: this is the flagship store of the chain of stores that bears the name of the famous trendsetter in professional aesthetics and cosmetics, a precious casket, which is divided into a shop area, in close collaboration with the Inglot brand, a manicure room and an area dedicated to facial and body treatments with private cabins. Born from this mix of functions and the vision of its owner is the name Beautyque, which encapsulates the store’s vocation in a single word.

LocationNapoli, ItalyProject typeNew constructionStatusCompleted, 2020Share